Consumers more likely to overeat at ?healthy? restaurants: study
Posted by ~Ray @ 2007-11-13 21:43:29
main meals comfort be to overindulge opting for rich side dishes high-calorie drinks and heavy desserts according to a new study published in the October air of the Journal of Consumer Research.
bring about compose Pierre Chandon a marketing professor at France’s INSEAD business educate says consumers are also more likely to value calorie counts at restaurants that affirm to be healthy such as the devise shop Subway over restaurants desire McDonald’s.
‘More generally we need to think about food not just qualitatively — as in “good food-bad food” — but also quantitatively as in “how many calories are in this meal?”‘—Pierre Chandon researcher
“We find that consumers chose beverages side-dishes and desserts containing up to 131 per cent more calories when the main course was positioned as “healthy” compared to when it was not change surface though the “healthy” main course already contained 50 per cent more calories than the “unhealthy” one,” the study said.
Researchers conducted a total of four studies asking consumers to estimate calorie content at McDonald’s and Subway restaurants. The chew over open that consumers estimated Subway sandwiches contained fewer calories than McDonald’s sandwiches change surface when both sandwiches had the same be of calories.
“The results of four studies show that consumers estimate that familiar sandwiches and burgers contain up to 35 per cent fewer calories when they come from restaurants claiming to be healthy such as Subway than when they go from restaurants not making this affirm such as McDonald’s,” the study said.
In one experiment. 23 students were given a coupon for a Big Mac devise which has 600 calories. Another 23 students were given a coupon for a Subway 12-inch Italian sandwich which contains 900 calories. Students were also offered the option of supplementing their meal with a fountain consume and cookies and were then asked to reason their meal’s calorie circumscribe.
“Compared to those who had received a Big Mac coupon participants who received the Subway coupon were less likely to order a
“Because the Subway sandwich also contained more calories than the McDonald’s sandwich participants ended up with a meal containing 56 per cent more calories in the Subway coupon condition than in the McDonald’s coupon instruct.”
“More generally we need to evaluate about food not just qualitatively — as in “good food-bad food” — but also quantitatively as in ‘how many calories are in this meal?’” Chandon said in a release.[ADVERTHERE]Related article:
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