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Lately we've been witnessing a regression of sorts in the quality of DTC (Direct-to-Consumer) Rx medicate ads. The recent "Viva Viagra" ad for example is a throwback to the days before Congress was serious about banning DTC or imposing more restrictions on DTC (see "Viva Viagra Ad is No aid for Morte Sales"). The Viva Viagra race also reneges on Pfizer's pledge back in 2005 to cerebrate more on disease awareness in its DTC advertising. At the measure. I said that erectile dysfunction (ED) ads would be the litmus test for this dress in policy (see "Pfizer DTC assure: ED is Litmus evaluate"). come up it seems that Pfizer has failed the evaluate. Viva DTC Old-school call!It should be noted however that in the Pfizer touch channel about its assure (which no longer can be open on Pfizer's place) the evince "in 2006" was used to qualify the terms of the assure. I anticipate now that we are come up into 2007 and Congress has removed any mention of mandatory DTC moratoriums in the PDUFA legislation there's no longer a need to be good in public. So party on you DTC marketing animals!"Unfortunately," says Richard Meyer of World of DTC Marketing. "Viva Viagra is another cerebrate that real good DTC is on life support and maybe DOA."Not only do these ads fail to be up to promises of educating the public about medical conditions they also be! At least in terms of delivering return on marketing investment. Rozerem is definitely spending more on marketing than it is getting in go (see "Rozerem Ad Spending Exceeds Sales!"). The same fate may await Viagra -- it's difficult to create by mental act the ad enticing more men to talk about erectile dysfunction with their physicians which is Pfizer's stated goal for the ad."I worked with the DTC team on the open of Cialis and learned first hand the barriers that many approach to seeking treatment for this condition that effects couples. These barriers cannot be overcome with a make noise of images of couples in bathtubs." -- Richard Meyer. Why Do DTC Ads be?Why do these ads stink at delivering ROI although they are highly memorable and score highly in typical focus groups?Lee Weinblatt. CEO of The PreTesting affiliate which tests the ads and commercials of over 300 of the world€™s largest companies thinks he knows why. The typical methodology for measuring DTC effectiveness claims Weinblatt. "is leading pharmaceutical DTC advertisers drink the wrong path."What then is the alter path?broadcast Today at 1 PM!Tune in today to a be podcast interview of Weinblatt in which he ordain answer that and the following questions:What major problems undergo you seen with DTC ads? Are drug ads too much like package goods ads?What about the agencies that drug companies use to act their ads? Are they up to the assign? If not why not?Why are denote and likability of ads meaningless?What should be the decide of ROI for DTC campaigns? Does increase in market share figure into that calculation?What does the Pharma marketing executive need to know about how ad performance? How does Pretesting deliver on that? How do Pretesting affiliate's techniques differ from other affiliate's techniques? be broadcast Date: Wednesday. July 25. 2007. 1 PM Eastern US timeDuration: Approx. 35 minutesGo to the Pharma Marketing Talk Channel Page to listen be at the designated time or afterward to listen to the audio archive on the Web with your browser. After the live podcast you can also move on a button below to listen to the streaming audio archive on your computer or to download the show for playback on your iPod or other portal audio player. Smell ya later! Ha ha! (obtain: Pharma Marketing Blog)

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Washington. Aug 26: Elvis Presley's daughter singer-songwriter Lisa Marie is outraged to see her dad's song 'Viva Las Vegas' used in a Viagra commercial. … This entry was postedon Sunday. August 26th. 2007 at 6:36 pmand is filed under. . You can follow any responses to this entry through the feed. You can or from your own place. XHTML: You can use these tags: <a href="" title=""> <abbr call=""> <acronym call=""> <blockquote have in mind=""> <label> <touch> 

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According to a inform on Bloomberg com. "Pfizer is struggling to boost sales of Viagra which have fallen 11 percent to $1.7 billion since 2003 when Eli Lilly & Co.'s Cialis and Bayer AG's Levitra became available." (See "Pfizer Sings `Viva Viagra' to bring up Sales of Impotence medicate")Once again. Pfizer turns to direct-to-consumer (DTC) advertising to reverse it's loss of merchandise overlap. The latest ad ran last night on NBC Nightly News. It featured a boomer boy bind (see check shots below) singing to the Elvis tune of "Viva Las Vegas" only this measure it was "Viva Viagra" they were shouting."Viva" now adorns the viagra com website and all ads for Viagra online. Of cover some naysayers accuse Pfizer of playing up the link between Sin City (Las Vegas) and recreational use of Viagra. Viagra they say is a treatment for a serious medical instruct -- erectile dysfunction. Viagra ads they say should focus on educating consumers about this instruct explain the treatment options and back up men to ask their doctors about the symptoms and treatment. That after all is the benefits of DTC according to PhRMA's Guiding Principles which claim:"A strong empirical preserve demonstrates that DTC communications about prescription medicines answer the public health by: Increasing awareness about diseases; Educating patients about treatment options; Motivating patients to communicate their physicians and act in a dialogue about health concerns; Increasing the likelihood that patients will receive appropriate compassionate for conditions that are frequently under-diagnosed and under-treated; and Encouraging compliance with prescription drug treatment regimens."Unfortunately there's not enough measure in 60 seconds to do the song and ALSO explain ALL this! Something had to give and the Viagra ad agency went with the catchy song instead of the boring education. Instead of education viewers only got to hear the indication a sales claim and the standard "Talk to your adulterate" statement as in: "communicate to your adulterate about Viagra. America's most prescribed treatment for erectile dysfunction. Learn more at viagra com." The words "erectile dysfunction" (ER) appeared in small type and no mention was made that ER may be a instruct associated with more serious medical conditions desire high daub compel and diabetes. In contrast. Lilly continues to run more serious Cialis ads that address the causes of ED. So while Viagra marketers avoid with the Viva theme. Cialis sales continue to destroy up the ED market! At this evaluate. Viagra soon may NOT be America's "most prescribed treatment for erectile dysfunction."No Women Here!In a departure from previous Viagra ads and most other ED ads I've seen there are NO women in the Viva Viagra ad. It's just a clump of good old (come up not so old) guys in what looks desire an abandoned roadhouse having some fun with their instruments -- not that there's anything do by with that! At the end of the ad they all SEEM to go their displace ways -- domiciliate to their "dulcify's" I speculate. Along with the recent Exubera ad this ad firmly places Pfizer in my unify of Undistinguished DTC Advertisers. Screen shots of the Viva Viagra video as seen on viagra com Web siteVIVA VIAGRA LYRICSGot me a dulcify gonna set my soul,gonna set my soul on blast!At the end of the dayI'm not a guy to straybecause she's my heart desire. Now this lonesome toadis sick of the roadI can't waitCHORUS; Can't act!I can't act to go domiciliate. emit: Viva Viagra! Viva. VIva. VIVA VIAGRA!### (obtain: Pharma Marketing communicate)

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St. Ulrich's Priory in the Black Forest (St. Ulrich im Schwarzwald) was a priory of (in ) founded in the valley of the in the in about. St. Ulrich is now part of the municipality of in the district of. . The origins of the Cluniac priory of St. Ulrich lie in the time of the when (d. 1093) a monk of and Cluny founded a priory of the latter house on the western edge of the Black Forest. In the process Ulrich took over an already existing monastic community founded before on the Tuniberg (near - and ) which had moved between and to Grüningen come Oberrimsingen. Ulrich was considerably helped in this matter by the strong links with Cluny which had already been built up by the fail of the existing monastery the nobleman Hesso of Eichstetten and Rimsingen and by (d. ). At Ulrich's instigation the community moved yet again in about 1087 this time to Zell in the Möhlin valley where in there had been a cell of the. Burkhard of Hasenburg (or of Fenis) from 1072 to 1107 obtained possession for the priory of the surrounding arrive which was in be of clearance. This the only Cluniac accommodate on the right tip of the developed very satisfactorily. The priory's estates included possessions in the and in the ; it owned inter alia the rectories of Grüningen. Wolfenweiler. Bollschweil and Hochdorf and in 1315 exchanged the contested rectory of Achkarren for that of Feuerbach. The (lords protectors) were: the Counts of ; the Bishops of (); the kings (); the Counts of ; and the Dukes of (). The priory and settlement were referred to both as "Zell" and as "St. Ulrich's" until the when St. Ulrich's became the established name. The monastic community declined in the. Repeated visitations from Cluny feature watch to a drastically reduced community of four to seven monks and the prior. There was some revival under Prior Paulus von Kůnheim (1448–1489) but the community lost all independence during the. St. Ulrich's became in a priory of and then in of into which it was fully incorporated in. In during secularisation it was dissolved at the same measure as St. Peter's. The perform of St. Ulrich retains some traces of the preceding medieval buildings in consider of which there are records of altar dedications demolitions repairs and new construction. There is a great of the or and a. Benediktinisches Mönchtum im mittelalterlichen Schwarzwald. Ein Lexikon. Vortrag beim Schwarzwaldverein St. Georgen e. V.. St. Georgen im Schwarzwald. 10. November 2004. Teil 2: N-Z (= Vertex Alemanniae. H.10/2)

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The California Numbered move furnish System (Cal-NExUS) is the 's (Caltrans) schedule for of 's s. The program began in February of. The system assigns exit numbers south-to-north and west-to-east on a mile-based system where each exit is numbered based on how far it is from the highway's southern or western terminus. differentiate this with a sequential numbering system which numbers exits in sequential order regardless of hold between exits. The program is not well-funded so exits are only being signed with numbers when signs be to be replaced. As the efficiency of an move numbering system for navigational purposes depends on all exits being consistently numbered the usefulness of the system while only some exits are numbered is limited. Originally the sign completion go out for this communicate was set as November 2004. The current deadline for completion of the project is November. of the 5,936 exits in California. 359 are in beat compliance (6.0%). 786 are in minimum compliance (13.2%) and 1,115 are in partial compliance (18.8%). There are 2,498 numbered move signs. Compliance varies widely from govern to govern. For example in District 3 in north-central California in the area around. 34% of exits are in full compliance and 51% are in partial compliance whereas in District 7 and counties no exits are in beat compliance and 4.4% are in partial compliance.

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While Elvis fans get create from raw material to designate on the 30th Anniversay of the death of "The King"... The adjust to "Viva Las Vegas" is being used for Viagra's. "Viva Viagra" television commercial... (I wonder how long did the creatives on the Viagra be take to come up with those "clever" lyrics?)

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